> Posts grouped by the decision they help with: content architecture, delivery and maintenance, hiring a consultant, and what the AI-search data says.

Canonical: https://augustynglowacki.com/blog/

# What I've learned, sourced and dated

- [No CMS does not mean no content model](/posts/no-cms-does-not-mean-no-content-model/): Teams that drop the CMS usually drop content modeling with it. The schema was the discipline, not the tool - here is what a strict model looks like in files.

## Deciding how content is shaped

- [Answer blocks: the evidence is about quotations and statistics, not formats](/posts/the-answer-block-evidence/): One peer-reviewed test of nine content-rewriting methods. Quotations added 40.9%, keyword stuffing lost 8.3%. What the study actually measured.

## Deciding how pages get built and served

- [Static Generation at Request Time in Next.js](/posts/static-generation-at-request-time/): Next.js can generate a static page the first time it's requested instead of at build time - how that cut a 3,500-page catalog's 40-minute deploy to about 3.

## Deciding who to hire

- [If you never hear this from your freelancer or agency, walk away](/posts/hire-a-partner-not-a-vendor/): Proactive communication is what separates a partner-minded freelancer or agency from one that just executes tickets - here is what that looks like in practice.

## Deciding what to believe about AI search

- [llms.txt will not get you cited. Here is the data.](/posts/llms-txt-will-not-get-you-cited/): 97% of published llms.txt files got zero requests in one measured month across 137,210 domains. Here's what the file is actually for.
- [Structured data for AI search - what still matters in 2026](/posts/structured-data-ai-search-2026/): No AI system tested surfaced a fact that existed only in JSON-LD. FAQPage is dead. Here's the controlled evidence on what schema.org markup still does.
- [ChatGPT, Perplexity and Claude cite almost entirely different sources](/posts/chatgpt-perplexity-google-cite-different-sources/): Two AI engines share roughly 9% to 25% of the domains they cite for the same query set. There is no single page that wins everywhere.

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