2026-09-01
Static Generation at Request Time in Next.js
Next.js can generate a static page on its first request. That change cut a 3,500-page catalog's deploy from 40 minutes to about 3.
Written in public.
What I've learned, sourced and dated
I link to the studies, datasets and tests behind my claims and correct errors in public. I also write about how I build websites and run this practice.
2026-08-24
No CMS does not mean no content model
Teams that remove a CMS still need a schema. Here is how I validate pages and shared sections stored in files.
2026-08-16
ChatGPT, Perplexity and Claude cite different sources
Two AI engines share roughly 9% to 25% of the domains they cite for the same query set. There is no single page that wins everywhere.
2026-08-16
llms.txt will not get you cited. Here is the data.
97% of published llms.txt files got zero requests in one measured month across 137,210 domains. Here's what the file is actually for.
2026-08-16
Structured data for AI search - what still matters in 2026
A controlled test found no AI citation gain from adding JSON-LD. Another test found that AI systems missed facts stored only in markup.
2026-08-16
Quotations and statistics in AI answers: what the evidence says
One peer-reviewed test of nine content-rewriting methods. Quotations added 40.9%, keyword stuffing lost 8.3%. What the study actually measured.
2024-12-20
I tell clients when a request looks risky
When a request could cause trouble, I explain the risk and give the client options before starting work.
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