2026-08-31
Static Generation at Request Time in Next.js
Next.js can generate a static page the first time it's requested instead of at build time - how that cut a 3,500-page catalog's 40-minute deploy to about 3.
Written in public.
What I've learned, sourced and dated
Most posts start from a study, a dataset, or a test I ran - sourced in the sentence that makes the claim, dated, and corrected in public when I get it wrong. A few are notes on how I run this practice, day to day.
2026-08-24
No CMS does not mean no content model
Teams that drop the CMS usually drop content modeling with it. The schema was the discipline, not the tool - here is what a strict model looks like in files.
2026-02-28
The answer block - the only content format with evidence behind it
One peer-reviewed test of nine content-rewriting methods. Quotations added 40.9%, keyword stuffing lost 8.3%. What the study actually measured.
2025-09-08
Structured data for AI search - what still matters in 2026
No AI system tested surfaced a fact that existed only in JSON-LD. FAQPage is dead. Here's the controlled evidence on what schema.org markup still does.
2025-06-23
llms.txt will not get you cited. Here is the data.
97% of published llms.txt files got zero requests in one measured month across 137,210 domains. Here's what the file is actually for.
2025-03-11
ChatGPT, Perplexity and Google AI Overviews cite almost entirely different sources
Two AI engines share roughly 9% to 25% of the domains they cite for the same query set. There is no single page that wins everywhere.
2024-12-20
If you never hear this from your freelancer or agency, walk away
Proactive communication is what separates a partner-minded freelancer or agency from one that just executes tickets - here is what that looks like in practice.
Get new posts by email
One email when I publish. No drip sequence.
Something wrong with your own site?
Reading is free. If your site is slow or breaks on every change, the website audit finds the cause and prices every fix.